Rytr

What is Rytr?

Company and History

• Copysmith acquired Rytr and Frase to create Copyrytr
• Acquisition led by PSG (Providence Strategic Growth)
• Shegun Otulana, CEO of Copysmith, orchestrated the operation
• Rytr continues operating as an independent brand
• Transaction amount not disclosed

• 500 Global
• Purvi Capital
• Bootstrapped until acquisition

Key Features

AI Content Generation

• 40+ predefined use cases
• Blog posts, emails, product descriptions, ads
• Generation based on GPT-3/OpenAI
• Multiple variants per generation (3-5 options)
• Creativity level adjustment

Tone of Voice

• 20+ predefined tones
• Formal, casual, persuasive, enthusiastic, professional
• Brand tone customization
• "My Voice" feature that learns your writing style

Multilingual Support

• 30+ languages supported
• English optimized but works well in other languages
• Plagiarism checker available in multiple languages
• Content translation and localization

Magic Command

• Custom command for specific instructions
• Generate any type of content with free prompt
• Ideal for non-predefined use cases
• Professional and contextual results

SEO Tools

• Meta title and description generator
• Keyword research (Semrush integration)
• SERP analysis
• Content optimization for search engines

Text Editor

• Integrated rich text editor
• Project organization in folders
• Team collaboration
• Document history
• AI editing (expand, shorten, rephrase)

Plagiarism Detection

• Partnership with Copyscape
• Originality verification
• Works in 30+ languages
• Included in all plans (with limits)

Image Generation

• Integrated AI image generator
• Up to 100 images/month on Premium plan
• Complements written content

Use Cases (40+)

Marketing and Copywriting

• Facebook/Instagram ad copies
• Google Ads and landing pages
• Email marketing and newsletters
• Call to Actions (CTAs)
• Business pitches

Blog and Content

• Blog ideas and outlines
• Article sections
• Introductions and conclusions
• Video descriptions

Professional Communication

• Professional emails
• Responses to reviews and messages
• Cover letters
• Interview questions
• Job descriptions

E-commerce

• Product descriptions
• Taglines and slogans
• Marketplace content
• Persuasive copy

Creativity

• Poems and song lyrics
• Stories and plots
• Social media bios
• Content ideas

Copywriting Frameworks

• AIDA (Attention, Interest, Desire, Action)
• PAS (Problem, Agitate, Solution)
• Structured persuasive copywriting

Pricing and Plans (December 2025)

Features by Plan

• 10,000 characters/month
• 40+ use cases
• 30+ languages
• 20+ tones of voice
• 5 AI images/month
• Basic plagiarism checker
• Chrome extension access

• Unlimited characters (1 language)
• 50 plagiarism checks/month
• 20 AI images/month
• Custom use cases
• Priority support

• Unlimited characters (35+ languages)
• 100 plagiarism checks/month
• 100 AI images/month
• Custom use cases
• API access
• Team collaboration
• Additional seats ($19/month per member)
• Dedicated support

Integrations and Platforms

Browser Extension

• Google Chrome Extension
• Works on any webpage
• Real-time assisted writing

API

• API available for developers
• Third-party application integration
• Premium plan required

Native Integrations

• Semrush (SEO and keywords)
• Copyscape (plagiarism checking)

Compatibility

• Web-based (browser)
• Mobile-friendly
• No native desktop application

AI Technology

Base Model

• Powered by OpenAI GPT-3
• Custom training with proprietary data
• Templates optimized by use case
• Continuous learning based on feedback

Processing

• Real-time generation
• Multiple simultaneous variants
• Temperature/creativity adjustment
• Context and tone matching

Strengths and Limitations

Strengths

• Affordable pricing vs competitors (Jasper, Copy.ai)
• Generous free plan
• Intuitive and easy-to-use interface
• Wide variety of use cases
• Ideal for short-form content
• Extensive multilingual support
• Integrated plagiarism checker
• Image generator included

Limitations

• Long-form content requires manual work
• Output may need editing
• Fewer advanced features than premium competitors
• No WordPress/Zapier integrations
• Variable quality in non-English languages
• Limited team features

Competition

User Metrics

Adoption

• 6+ million global users
• 4+ million customers (per founder)
• Millions of content creators served
• Seven figures ARR ($60K+ initial, scaled)

Satisfaction

• 4.83/5 stars on AppSumo (1,300+ reviews)
• 4.9/5 on G2 ratings
• "Best AI copywriter" according to users
• Highly recommended for price/quality

Community

• Active community on Circle
• Support and connection between users
• Extensive documentation

Target Audience

Ideal Users

• Freelancers and independent writers
• Small businesses with limited resources
• Marketers who need quick content
• Entrepreneurs and startups
• Social media managers with multiple accounts
• Non-native English speakers wanting polished content

Non-Ideal Cases

• Long and complex content
• Academic papers
• Highly specialized technical documentation
• Enterprise teams with advanced needs

Part of Copyrytr Ecosystem

Frase

• Specialized in SEO content optimization
• Content research and optimization
• Thousands of customers in SEO marketing

Copysmith

• AI copywriting for large teams
• eCommerce and enterprise
• Content generation at scale

Synergy

• Accelerated product development
• Coverage of all market segments
• Collaborative innovation in AI content

Technical Information