Description
Guru
Overview
Guru is an AI Knowledge Management platform that unifies all company knowledge into a single source of truth. It combines AI-powered enterprise search, company wiki, custom Knowledge Agents, and automatic content verification to deliver cited, permission-aware answers directly in workflows.
Founded in 2013 by Rick Nucci (ex-Boomi/Dell) and Mitchell Stewart (CTO) in Philadelphia, PA.
With $68M in funding (Series C), ~$63M in revenue (2023), and ~154 employees, Guru is used by companies like Shopify, Spotify, Square, Slack, Zoom, Dell, BuzzFeed, Glossier, and Intercom.
How It Works
Knowledge Cards
Guru's central concept is Knowledge Cards: verified, digestible, actionable pieces of information that can contain:
- Company policies
- Procedures and best practices
- FAQs
- Training materials
- Technical documentation
AI Source of Truth
Guru automatically connects to tools like Slack, Teams, Google Drive, Confluence, Salesforce, Zendesk and more, to create a unified knowledge layer that:
- Respects existing permissions in real-time
- Shows the source of each answer (citations)
- Keeps content verified and up-to-date
Main Features
| Feature | Description |
|---|---|
| AI Enterprise Search | Semantic search across all connected systems |
| Knowledge Agents | Custom AI agents with chat and research |
| AI Chat & Research | Cited answers and deep research |
| Knowledge Cards | Structured, verifiable content |
| Content Verification | Automatic review cycles and expiration |
| Company Wiki | AI-powered knowledge base |
| Team Hubs | Customizable team intranets |
| Knowledge Triggers | Automatic contextual knowledge push |
| AI Assist | Drafts, summaries, translations in company voice |
| AI Suggest Text | Context-based content suggestions |
| Analytics | Usage metrics, knowledge gaps |
| 50+ Language Translation | Instant content translation |
| MCP Server | Model Context Protocol for AI integrations |
| Slack/Teams Bot | Direct access from chat |
| Browser Extension | Access without tab switching |
| Announcements | Team change communications |
| Auto-Archive | Automatic archiving of temporary content |
Integrations (Hundreds)
Main Integrations
- Communication: Slack, Microsoft Teams
- CRM: Salesforce, HubSpot, Zendesk
- Documentation: Confluence, Notion, Google Docs
- Storage: Google Drive, SharePoint, Dropbox
- Productivity: Asana, Trello, Jira, Monday
- Support: Intercom, Freshdesk, ServiceNow
- HR: BambooHR, Workday
- Custom: RESTful and GraphQL API
Pricing (2025)
Current Plans
| Plan | Price | Highlights |
|---|---|---|
| Self-Serve | $25/seat/mo | AI credits included, Knowledge Agents, AI Search/Chat/Research |
| Enterprise | Custom | Flexible credit pools, SSO, SLA, custom integrations |
Pricing Notes
- Self-Serve: $30/seat/mo monthly billing, $25 annual
- Minimum 10 seats for Self-Serve
- 30-day free trial available
- AI Credits: Consumed per AI work unit
- Guru for Good: Discount for 501(c)(3) nonprofits
Legacy Plans (Reference)
- Starter: Free up to 3 users, then $5-6/user/mo
- Builder: $10-12/user/mo with analytics and branding
Enterprise Security
| Feature | Included |
|---|---|
| SOC 2 Type 2 | ✅ |
| GDPR Ready | ✅ |
| Data Encryption (transit & rest) | ✅ |
| Role-Based Access Control | ✅ |
| SAML SSO & SCIM | ✅ |
| IP Whitelisting | ✅ |
| Zero Data Retention (LLMs) | ✅ |
| Private AI Model | ✅ |
Use Cases by Team
Customer Support
- Fast, accurate answers
- Resolution time reduction
- Accelerated agent onboarding
Sales
- Up-to-date enablement information
- Objection handling
- Competitive intelligence
HR / People Ops
- Employee onboarding
- Policies and procedures
- Benefits FAQs
IT / Operations
- Technical documentation
- Troubleshooting guides
- Change management
Product & Engineering
- Product documentation
- Release notes
- Technical specs
PROS ✅
- AI Source of Truth - Single verified source of truth
- Content Verification - Automatic cycles keep info current
- Deep Integrations - Hundreds of native integrations
- In-Workflow Access - No tab switching (Slack, browser)
- Knowledge Agents - Custom AI per workflow
- Permission-Aware - Respects connected system permissions
- Cited Answers - Shows sources for each answer
- Enterprise Security - SOC 2, GDPR, SSO, encryption
- 50+ Languages - Automatic translation
- Intuitive UI - Easy adoption without training
- G2 Leader - 4.7/5 rating, 3000+ reviews
CONS ❌
- Per-seat pricing - Expensive for large teams
- Limited editor - Basic formatting vs Word/Notion
- Bulk import issues - .docx formatting doesn't translate well
- Search occasionally fails - On infrequently accessed content
- Rigid structure - Not as flexible as traditional wikis
- Safari extension limited - Affects Mac-heavy teams
- No native conversational AI - For complete self-service
- No ticketing system - Requires additional integrations
Why Choose Guru?
✅ Choose Guru if:
- You need knowledge management with verification
- You have support/sales teams needing quick info
- You value deep integrations (Slack, Salesforce, etc.)
- You want enterprise AI search
- You need compliance and governance
- You have remote/distributed teams
❌ Don't choose Guru if:
- Very limited budget (per-seat pricing)
- You need wiki with advanced formatting
- You're looking for complete conversational AI solution
- You only need simple documentation
- Very small team (<5 people)
vs Competitors
| vs | Guru Wins | Competitor Wins |
|---|---|---|
| Confluence | AI search, verification, in-workflow | More flexible, Atlassian ecosystem |
| Notion | Enterprise governance, verification | Better editor, cheaper |
| Slite | Enterprise features, integrations | Simpler, better UX |
| Tettra | More integrations, more advanced AI | Cheaper |
| Document360 | In-workflow access, team features | Better for public docs |
| Bloomfire | Verification cycles, Slack native | Video/media handling |
Notable Customers
- Shopify - 1,000+ support reps, 60% interactions use Guru, 93% Trust Score
- Spotify - Enterprise knowledge management
- Square - Revenue team enablement
- Slack - Internal knowledge sharing
- Zoom - Remote team support
- Dell - Enterprise deployment
- BuzzFeed - Content team knowledge
- Glossier - Customer support
- Intercom - 60% reduction in time to first response
- Bitly - Reduced duplicate Slack questions
- Noom - 95% adoption, 50%+ faster new-hire ramp
- Lemonade - 5,000+ Guru Cards, 90% adoption
- Yext - Enterprise knowledge management
- Thumbtack - Sales enablement
- SeatGeek - Enterprise AI search
- TravelPerk - Agent efficiency
Metrics and Recognition
Numbers
- $68M funding total (Series C)
- ~$63M revenue (2023)
- ~154 employees
- 3,000+ G2 reviews (4.7/5 rating)
- Hundreds of enterprise customers
- 60% time savings reported with AI Answers
Awards
- G2 Leader - Knowledge Management, Enterprise Search
- Capterra Best Ease of Use - 2023, 2024, 2025
- Forbes 20 Rising Stars - Cloud Computing
- TrustRadius Top Rated
Company Information
- Founded: 2013
- Headquarters: Philadelphia, PA (121 S Broad St, Floor 9)
- Offices: Philadelphia + San Francisco
- CEO/Co-Founder: Rick Nucci (ex-Boomi/Dell)
- CTO/Co-Founder: Mitchell Stewart
- Employees: ~154
- Funding: $68M total
- Seed: $2.7M (2013)
- Series A: $9.3M (2017, Emergence Capital)
- Series B: $25M (2018, Thrive Capital)
- Series C: $30M (2021)
- Investors: FirstMark Capital, Emergence Capital, Thrive Capital, Accel, Slack Fund, MSD Capital (Michael Dell)
Key Features
AI Enterprise Search semantic search
Knowledge Agents with chat and research
Knowledge Cards verifiable content
Content Verification automatic cycles
Company Wiki AI-powered
Team Hubs customizable intranets
Knowledge Triggers contextual push
AI Assist drafts summaries translations
AI Suggest Text contextual suggestions
Analytics metrics and gaps
50+ Language Translation
MCP Server AI integrations
Slack Teams Bot direct access
Browser Extension no tab switching
Announcements change communications
Auto-Archive temporary content
SOC 2 Type 2 GDPR compliant
SAML SSO SCIM provisioning
RESTful GraphQL API
Zero Data Retention LLMs
Use Cases
Enterprise knowledge management
Customer support enablement
Sales enablement documentation
Employee onboarding
HR policies and procedures
IT technical documentation
Product documentation
Remote team knowledge sharing
Change management communication
Compliance documentation
Training materials centralization
FAQ management
Competitive intelligence
Process documentation
Enterprise internal wiki
Real-time agent assistance
New hire ramp acceleration
Unified enterprise search
Multi-team collaboration
Knowledge governance
Information
Company
Guru Technologies, Inc.
Website
www.getguru.com