Description
Framer
¿Qué es Framer?
Framer es una plataforma no-code website builder fundada en 2014 por Koen Bok (CEO) y Jorn van Dijk (CTO) en Amsterdam. Con $163M funding (valoración $2B, ago 2025), $50M ARR, y 500K+ monthly active users, Framer es "the website builder loved by designers" que compite directamente con Webflow, Wix, y Squarespace.
Trusted by: Miro, Perplexity AI, Scale AI, Mixpanel, 40% of YC S2024 batch.
Historia
Founders backstory:
- Koen Bok & Jorn van Dijk: Co-fundaron Sofa (design studio)
- Sofa adquirido por Facebook (2011)
- Visión: "Close the painful gap between design and code"
- Fundaron Framer en 2014 (Amsterdam)
Evolution:
- 2014-2019: Interactive design/prototyping tool (peak $4M revenue 2019)
- COVID downturn: Declined to $2.5M (2021)
- Pivot 2021: From prototyping → full website builder
- $10M ARR (2023) - 4x growth post-pivot
- $25M ARR (2024)
- $50M ARR (2025)
- Target: $100M ARR (2026)
- Break-even: Profitable desde 2024
Framer AI Features
Wireframer (Spring 2025)
- Natural language → responsive website en segundos
- "Generate Page" from prompts
- Auto-layout and structure based on use case (blog, SaaS, portfolio, etc.)
- AI-generated copywriting + image placeholders
- Smart section suggestions
- Responsive layouts from simple prompts
- Cuts design time from days to minutes
Workshop
- Built-in developer for advanced Components
- Generate custom components/animations without full code
- AI assists by suggesting effects/code blocks
- Create: visual effects, cookie banners, tabs, etc.
- No coding needed
AI Localization
- One-click translation entire site
- Multiple languages
- No plugins, no manual work
- AI batch translations
AI Plugins
- Build 3rd party AI plugins in Framer
- Connect: OpenAI, Anthropic, Gemini
- Generate images, rewrite text, generate alt text
- Extend Framer with AI
Core Features
Design Canvas
- Figma-like interface: Visual editing canvas
- Craft responsive layouts
- Drag-and-drop
- Effects, interactions, animations: Smooth, advanced
- Motion design: Scroll-triggered, immersive layouts, micro-interactions
- Build exactly what you imagine, visually
On-Page Editing (Aug 2025)
- Edit text, images, structure directly on live page
- In-browser editing
- No need to open full CMS
- Instant updates
- Seamless, handoff-free
Built-in CMS
- Manage/update content effortlessly
- Keep site fresh without touching code
- Structured data
- Inline editing
- Supports: blogs, portfolios, dynamic content
Real-time Collaboration
- Multiple users edit simultaneously
- Collaborate on canvas or edit copy directly on page
- Updates seamless
- Handoff-free
Templates & Marketplace
- Hundreds of free/paid templates
- Community-driven marketplace
- Plugins, components
- Expand design tools
- Integrations: Notion sync, e-commerce (Frameshop)
SEO & Analytics
- Built-in SEO: Meta tags, Open Graph, automatic sitemaps
- Fast-loading pages
- SEO-friendly out of box
- Analytics: A/B testing, engagement tracking (Business plans)
- Advanced Analytics add-on available
Enterprise Features
- Enterprise security: SSO, advanced permissions
- Custom domains
- Password protection
- Priority support
- Version history
- Custom proxy options
Export & Code
- Export React code (Pro users)
- Embed custom HTML/CSS/JS
- Primarily no-code visual development
Pricing
Free Plan
- $0/mes
- Basic features
- Framer-branded domain
- 10 CMS collections
- 1,000 pages
- 5 MB file uploads
- 1 free locale
- Unlimited projects (unpublished)
Mini Plan
- $5/mes (annual)
- One-pagers only
- Custom domain
- Remove Framer branding
- Password protection
Basic Plan
- $15/mes (annual)
- Multiple pages
- 2 CMS collections
- 50 GB bandwidth
- Custom domain
- Students: FREE (worth $180/año)
Pro Plan
- $30/mes (annual)
- Unlimited pages
- 10 CMS collections
- 200 GB bandwidth
- 3 editors
- Export React code
- Analytics
Business Plans
- Launch: Custom pricing
- Scale: Custom pricing
- 10 editors (Launch) / Unlimited (Scale)
- A/B testing
- Advanced analytics (25,000 free events, then usage-based)
- Priority support
- Custom proxy: $300/mes (Launch), included (Scale)
- Longer version history
Enterprise
- Custom pricing
- Custom limits
- Enterprise security: SSO, SAML
- Dedicated support
- Unlimited Workshop access
Add-ons
- Additional editors: $20/mes (Personal), $40/mes (Business)
- Extra locales: $15/mes (Personal), $40/mes (Business)
- Advanced Analytics: Usage-based after 25K events
- Custom proxy: $300/mes
Note: Per-site billing (each website requires own plan)
Empresa
Founded: 2014
Founders: Koen Bok (CEO), Jorn van Dijk (CTO)
HQ: Amsterdam, Netherlands (+ San Francisco office)
Employees: 45-130 (sources vary), lean team
Status: Profitable (break-even since 2024)
Founders: Koen Bok (CEO), Jorn van Dijk (CTO)
HQ: Amsterdam, Netherlands (+ San Francisco office)
Employees: 45-130 (sources vary), lean team
Status: Profitable (break-even since 2024)
Previous company: Sofa (design studio) → acquired by Facebook (2011)
Funding:
- Seed: Early rounds
- Series A: $7.7M (2017) - Accel lead
- Series B: $24M (nov 2018) - Atomico lead
- Series C: $27M (oct 2023) - Meritech lead
- Series D: $100M (ago 2025) - Meritech + Atomico lead
- Total: $161-163M
- Valuation: $2B (ago 2025)
Investors: Meritech Capital Partners (lead Series D), Atomico (lead Series B/D), Accel (lead Series A), WiL, HV Capital, BoxGroup, Foundation Capital, AngelList, Christian Reber (angel)
Revenue:
- $4M peak (2019) pre-pivot
- $2.5M low (2021) COVID
- $10M ARR (2023) post-pivot
- $25M ARR (2024)
- $50M ARR (ago 2025)
- Target: $100M ARR (2026)
Users:
- 500,000+ monthly active users
- 45,000-55,000 paying customers (estimate)
- ~$1,000 ARPU (annual revenue per customer)
- Enterprise majority: Most new customers are businesses (not individuals)
Traction:
- 40% of YC S2024 batch use Framer
- Clients: Miro, Perplexity AI, Scale AI, Mixpanel, Bilt Rewards
- Startups to Fortune 500
Casos de Uso
Startups & YC companies:
- Marketing sites
- Landing pages
- Product pages
- Fast iteration
Enterprise:
- Corporate websites
- Brand sites
- .com domains
- Team collaboration
Designers & Agencies:
- Client websites
- Portfolio sites
- Creative projects
- High-fidelity results
Marketing Teams:
- Campaign pages
- Product launches
- Content sites
- A/B testing
Freelancers:
- Client deliverables
- Quick turnaround
- Professional sites
- No dev dependency
SaaS Companies:
- Product sites
- Documentation
- Feature pages
- Fast updates
Ventajas
✅ $2B valuation: Proven market fit, $50M ARR
✅ Figma-like interface: Familiar for designers
✅ AI Wireframer: Prompt → site in seconds
✅ On-Page Editing: Live in-browser updates (2025)
✅ Motion design: Advanced animations, scroll-triggered
✅ Real-time collaboration: Seamless teamwork
✅ Break-even profitable: Sustainable business
✅ 40% YC adoption: Strong startup traction
✅ Enterprise clients: Miro, Perplexity, Scale AI
✅ Fast: Days not months to publish
✅ No dev needed: Designers ship production sites
✅ Built-in CMS: Content management integrated
✅ SEO friendly: Fast pages, meta tags, sitemaps
✅ Templates marketplace: Community-driven
✅ Competitive pricing: $5-30/mes vs Webflow $39
✅ Export React code: Pro users get code access
✅ Figma-like interface: Familiar for designers
✅ AI Wireframer: Prompt → site in seconds
✅ On-Page Editing: Live in-browser updates (2025)
✅ Motion design: Advanced animations, scroll-triggered
✅ Real-time collaboration: Seamless teamwork
✅ Break-even profitable: Sustainable business
✅ 40% YC adoption: Strong startup traction
✅ Enterprise clients: Miro, Perplexity, Scale AI
✅ Fast: Days not months to publish
✅ No dev needed: Designers ship production sites
✅ Built-in CMS: Content management integrated
✅ SEO friendly: Fast pages, meta tags, sitemaps
✅ Templates marketplace: Community-driven
✅ Competitive pricing: $5-30/mes vs Webflow $39
✅ Export React code: Pro users get code access
Limitaciones
❌ No ecommerce: Must integrate Shopify/Ecwid
❌ Learning curve: Not beginner-friendly (requires web design knowledge)
❌ Less flexible than WordPress: Not for complex backend systems
❌ Limited support: Community forums + AI assistant only (no direct team support)
❌ Template customization: Trickier than classic builders
❌ Per-site billing: Each website requires separate plan
❌ Not for large apps: Best for marketing sites, not heavy applications
❌ SEO limitations: Basic SEO, need external tools (Ahrefs, Semrush) for SEO-heavy sites
❌ Add-on costs: Editors, locales, analytics cost extra
❌ Learning curve: Not beginner-friendly (requires web design knowledge)
❌ Less flexible than WordPress: Not for complex backend systems
❌ Limited support: Community forums + AI assistant only (no direct team support)
❌ Template customization: Trickier than classic builders
❌ Per-site billing: Each website requires separate plan
❌ Not for large apps: Best for marketing sites, not heavy applications
❌ SEO limitations: Basic SEO, need external tools (Ahrefs, Semrush) for SEO-heavy sites
❌ Add-on costs: Editors, locales, analytics cost extra
Comparación vs Competidores
vs Webflow:
- Framer: Figma-like, AI Wireframer, $30/mes Pro, faster setup
- Webflow: More robust CMS, e-commerce, $39/mes, $200M ARR, mature
vs Wix:
- Framer: Design-first, professional, no-code power
- Wix: Beginner-friendly, all-rounder, simpler
vs Squarespace:
- Framer: Modern, fast, designer-focused
- Squarespace: Traditional, beautiful templates, easier
vs Figma:
- Framer: Website builder + design (publish live sites)
- Figma: Design/prototyping only (no publishing)
vs WordPress:
- Framer: No-code, fast, modern
- WordPress: More powerful, flexible, ecosystem massive
Recognition
TechCrunch (ago 2025): "$2B valuation"
EU-Startups (ago 2025): "€1.7B valuation"
Trusted by: Miro, Perplexity AI, Scale AI, Mixpanel
"Website builder loved by designers"
40% of YC S2024 batch
EU-Startups (ago 2025): "€1.7B valuation"
Trusted by: Miro, Perplexity AI, Scale AI, Mixpanel
"Website builder loved by designers"
40% of YC S2024 batch
Market Position
No-code/low-code sector: Projected $84.47B by 2027 (Statista)
Framer position: 14.12% of sites in "Website Builders" category (2025 data)
831+ US e-commerce stores use Framer
Framer position: 14.12% of sites in "Website Builders" category (2025 data)
831+ US e-commerce stores use Framer
Quote from CEO
Koen Bok:
"Framer is changing the way the best companies bring their ideas online. Designers and marketers can now ship production-ready sites in days, not months – without waiting on a front-end team."
"The next chapter is about making Framer the best website platform in the world. Faster, better, and more fun than ever."
Key Features
AI Wireframer: natural language prompt → responsive website seconds
On-Page Editing (2025): live in-browser updates, instant changes
Workshop: generate custom components/animations without code
AI Localization: one-click translate entire site, multiple languages
Figma-like interface: visual editing canvas familiar to designers
Motion design: scroll-triggered animations, immersive layouts
Real-time collaboration: multiple users edit simultaneously
Built-in CMS: manage content effortlessly without touching code
AI plugins: connect OpenAI, Anthropic, Gemini for extensions
Templates marketplace: hundreds of free/paid community templates
SEO built-in: meta tags, Open Graph, automatic sitemaps, fast pages
A/B testing + Analytics: engagement tracking (Business plans)
Export React code: Pro users get code access
Enterprise security: SSO, SAML, advanced permissions
Custom domains, password protection, version history
No dev needed: designers ship production-ready sites
Integrations: Notion sync, Shopify/Ecwid e-commerce
Community-driven: plugins, components extend functionality
Fast hosting: global CDN, fast-loading pages
Students: FREE Basic plan (worth $180/year)
Use Cases
Startup marketing sites: 40% of YC S2024 batch
Enterprise corporate websites: Miro, Perplexity, Scale AI
Designer portfolios: high-fidelity creative projects
Agency client websites: fast turnaround, no dev
SaaS product pages: landing pages, feature pages
Marketing campaigns: A/B testing, fast iteration
Landing pages: quick launches, responsive
Product launches: days not months
Brand websites: Fortune 500 to startups
Freelancer deliverables: professional sites quickly
Team collaboration: designers + marketers ship together
Content sites: blogs, portfolios, CMS-backed
Campaign pages: marketing teams iterate fast
Documentation sites: product docs, guides
.com domains: companies run entire .com on Framer
Fast prototyping: concept to live site quickly
Client presentations: live sites vs mockups
E-commerce integration: Shopify/Ecwid powered
Multilingual sites: AI localization
Educational institutions: student projects (FREE)
Categories
Information
Company
Framer
Website
www.framer.comReviews de Usuarios
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