Description
Looka
Overview
Looka (formerly Logojoy) is an AI-powered design platform that enables creating professional logos and complete brand identities without design experience. Using machine learning algorithms, it generates hundreds of customized logo options in seconds.
Founded in November 2016 by Dawson Whitfield (designer with 10+ years experience) and Andrew B. Martin (CTO) in Toronto, Canada.
With $6M in funding (Series A, Real Ventures + Flybridge Capital), Looka has served 20+ million users across 188 countries, generating 10+ billion custom logos.
How It Works
4-Step Process (30 seconds - 30 minutes)
- Business Information: Name, industry, tagline
- Style Preferences: Colors, symbols, fonts, design styles
- AI Generation: AI creates hundreds of logo options instantly
- Customization: Intuitive editor to adjust every element
Design Resources
| Resource | Quantity |
|---|---|
| Premium Fonts | 470+ |
| Professional Symbols | 550,000+ |
| Color Combinations | 5,500 |
| Layout Frameworks | 6 |
| Brand Kit Templates | 300+ |
| Business Card Styles | 80+ |
Main Features
| Feature | Description |
|---|---|
| AI Logo Generator | Generates hundreds of logos based on preferences |
| Drag-and-Drop Editor | Customize colors, fonts, layout, symbols |
| Brand Kit | 300+ templates for marketing materials |
| Business Cards | 80+ professional designs |
| Social Media Kit | Profiles and posts for all platforms |
| Email Signatures | Professional templates |
| Letterheads | Branded stationery |
| Invoices | Branded invoices |
| Brand Guidelines | Brand identity documentation |
| AI Website Builder | AI-generated website (Brand Kit Web) |
| Mockup Previews | Preview on t-shirts, cards, etc. |
| Multiple File Formats | PNG, SVG, EPS, PDF |
| Color Variations | Multiple color versions |
| Transparent Backgrounds | For versatile use |
| Unlimited Revisions | Unlimited post-purchase changes (Premium+) |
| Full Ownership | Complete logo ownership |
| Lifetime Support | Lifetime technical support |
Pricing (2025)
One-Time Purchase (Logo Only)
| Plan | Price | Includes |
|---|---|---|
| Basic Logo | $20 | 1 PNG file (low res) |
| Premium Logo | $65 | PNG, EPS, SVG, PDF + variations + ownership |
Subscriptions (Logo + Brand Kit)
| Plan | Price | Includes |
|---|---|---|
| Brand Kit | $96/year | Premium Logo + 300 templates + brand guidelines |
| Brand Kit Web | $129/year | Everything in Brand Kit + AI website |
Plan Comparison
| Feature | Basic ($20) | Premium ($65) | Brand Kit ($96/yr) | Brand Kit Web ($129/yr) |
|---|---|---|---|---|
| Logo file | 1 PNG | Multi-format | Multi-format | Multi-format |
| High resolution | ❌ | ✅ | ✅ | ✅ |
| Vector files (SVG/EPS) | ❌ | ✅ | ✅ | ✅ |
| Color variations | ❌ | ✅ | ✅ | ✅ |
| Transparent background | ❌ | ✅ | ✅ | ✅ |
| Full ownership | ❌ | ✅ | ✅ | ✅ |
| Unlimited changes | ❌ | ✅ | ✅ | ✅ |
| Lifetime support | ❌ | ✅ | ✅ | ✅ |
| 300+ brand templates | ❌ | ❌ | ✅ | ✅ |
| Business cards | ❌ | ❌ | ✅ | ✅ |
| Social media kit | ❌ | ❌ | ✅ | ✅ |
| Brand guidelines | ❌ | ❌ | ✅ | ✅ |
| AI Website | ❌ | ❌ | ❌ | ✅ |
Available Add-ons
- Additional social media designs
- Extra business card designs
- Merchandise mockups
- Presentation templates
Supported Languages
The platform supports users from 188 countries, though the main interface is in English. Logos can include text in any language with Latin characters.
File Formats
| Format | Type | Primary Use |
|---|---|---|
| PNG | Raster | Web, digital, transparency |
| JPG | Raster | Web, images |
| SVG | Vector | Web, scalable without loss |
| EPS | Vector | Professional printing |
| Vector | Printing, documents |
PROS ✅
- Free to design - Only pay if you download
- AI generates hundreds of options - Great variety
- Intuitive editor - No design knowledge needed
- One-time purchase - No mandatory subscription
- Full ownership - Unlimited commercial use (Premium+)
- 300+ brand templates - Complete Brand Kit
- Vector files included - SVG, EPS, PDF (Premium+)
- Mockup previews - Visualize on real products
- Lifetime support - Lifetime support (Premium+)
- $65 for complete logo - Much cheaper than designer
- Unlimited revisions - Unlimited changes (Premium+)
- 188 countries - Global coverage
- 20M+ users - Proven platform
CONS ❌
- Basic only PNG - $20 very limited
- Limited customization - Not Illustrator/Photoshop
- Some generic designs - Depends on your inputs
- No free download - Must pay to use
- Editor can be clunky - For complex edits
- Templates may repeat - If many use same inputs
- No API - No programmatic integration
- AI Logo Market saturated - Lots of similar competition
- 80% layoffs in 2019 - Post Logojoy rebrand
Why Choose Looka?
✅ Choose Looka if:
- You need a professional logo fast and cheap
- You have no design experience
- Startup/small business with limited budget
- You want a complete brand kit (Brand Kit plan)
- You prefer one-time purchase without subscription
- You need multiple formats (vector + raster)
- You value complete design ownership
❌ Don't choose Looka if:
- You need pixel-perfect customization
- You want guaranteed 100% unique design
- You're a professional designer
- You need collaborative team workflow
- You're looking for free complete download
- You need API or integrations
vs Competitors
| vs | Looka Wins | Competitor Wins |
|---|---|---|
| Canva | Logo specialized, ownership | More complete editor, free tier |
| Tailor Brands | Branding only (more focused) | All-in-one business (LLC, banking) |
| Hatchful (Shopify) | More templates, brand kit | 100% free |
| Wix Logo Maker | More customization options | Integrated with Wix ecosystem |
| Fiverr Logo Maker | Pure AI, faster | Human designers, more unique |
| Brandmark | More complete brand kit | Better AI quality |
Customers & Recognition
Key Numbers
- 20+ million users
- 188 countries
- 10+ billion logos generated
- $8M revenue (2024)
- $6M funding (Series A)
Industries
Startups, freelancers, e-commerce, small businesses, side projects, content creators, consultants, restaurants, retail, professional services.
Company Information
- Founded: November 2016 (as Logojoy)
- Rebrand to Looka: 2019
- Headquarters: Toronto, Ontario, Canada (116 Spadina Ave)
- CEO/Founder: Dawson Whitfield
- CTO: Andrew B. Martin
- Employees: ~11-25
- Funding: $6M Series A (Real Ventures, Flybridge Capital, 500 Startups Canada)
- Legal Name: Looka Inc. (formerly Logojoy Inc.)
Technical Notes
AI Technology
- Machine Learning for preference analysis
- Generative design based on user inputs
- Pattern recognition for design combinations
- Design best practices incorporated into algorithm
Limitations
- Latin characters only (doesn't support Arabic, Chinese, etc. well)
- No real-time collaboration
- No version history
- Web-only editor (no full mobile app)
Key Features
AI Logo Generator generates hundreds of logos
Intuitive drag-and-drop editor
Brand Kit with 300+ templates
Business cards 80+ designs
Complete social media kit
Professional email signatures
Letterheads branded stationery
Branded invoices
Brand guidelines documentation
AI Website Builder
Mockup previews on products
Multiple file formats PNG SVG EPS PDF
Color variations multiple versions
Transparent backgrounds
Unlimited revisions post-purchase
Full ownership complete
Lifetime technical support
470+ premium fonts
550000+ professional symbols
5500 color combinations
Use Cases
Logo for new startup
Branding for small business
Visual identity for freelancer
Logo for e-commerce
Branding for side project
Logo for mobile app
Identity for consulting
Logo for restaurant
Branding for retail
Logo for professional services
Professional business cards
Social media branding
Corporate email signature
Business letterhead
Brand guidelines document
Website with consistent branding
Merchandise mockups
Corporate presentations
Professional invoices
Rebrand existing brand
Information
Company
Looka Inc.
Website
looka.com